Let's assume you have a business idea, a website, you've done a feasibility research and it's all fine so far. So, what next? You need to work on generating your leads, your prospective customers. But how?
Thanks for Voting! Let's see what works best in this Internet generation.
We’re living at a time when attention is the new currency. With hundreds of TV channels, billions of Web sites, podcasts, radio shows and music downloads, our attention is more fragmented than ever before. We literally live in a world where engagement with your consumer is very critical.
Let's say you are a steady follower of the traditional means. Yes, you can buy attention with advertising (Hmm... that might work! But no guarantee or money back!) or maybe, you can beg for attention from the media with PR (Nah Nah! Too boring!). Well then...you can bug people one at a time to get attention sales (Ever tried it? I suggest you better not!). Or you can earn attention by creating something interesting and valuable and then publishing it online for free (WOW!). I guess you would have got the answer for the poll now ;)
How will you generate leads for your new Business?
We’re living at a time when attention is the new currency. With hundreds of TV channels, billions of Web sites, podcasts, radio shows and music downloads, our attention is more fragmented than ever before. We literally live in a world where engagement with your consumer is very critical.
The one-to-many paradigm is gone and out-of-date. But, the question here is: Are we prepared to face it?
Let's say you are a steady follower of the traditional means. Yes, you can buy attention with advertising (Hmm... that might work! But no guarantee or money back!) or maybe, you can beg for attention from the media with PR (Nah Nah! Too boring!). Well then...you can bug people one at a time to get attention sales (Ever tried it? I suggest you better not!). Or you can earn attention by creating something interesting and valuable and then publishing it online for free (WOW!). I guess you would have got the answer for the poll now ;)