Tuesday, 21 January 2014


Let's assume you have a business idea, a website, you've done a feasibility research and it's all fine so far. So, what next? You need to work on generating your leads, your prospective customers. But how?

How will you generate leads for your new Business?
Friends and Relatives - Word of Mouth
Social Media (Facebook, LinkedIn, Twitter, Google , etc.)
Thanks for Voting! Let's see what works best in this Internet generation.

We’re living at a time when attention is the new currency. With hundreds of TV channels, billions of Web sites, podcasts, radio shows and music downloads, our attention is more fragmented than ever before.  We literally live in a world where engagement with your consumer is very critical.
The one-to-many paradigm is gone and out-of-date. But, the question here is: Are we prepared to face it?

Let's say you are a steady follower of the traditional means. Yes, you can buy attention with advertising (Hmm... that might work! But no guarantee or money back!) or maybe, you can beg for attention from the media with PR (Nah Nah! Too boring!). Well then...you can bug people one at a time to get attention sales (Ever tried it? I suggest you better not!). Or you can earn attention by creating something interesting and valuable and then publishing it online for free (WOW!). I guess you would have got the answer for the poll now ;)

social media

So, how to we go about it? No complication. Let's keep it simple!
All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.
The number of likes you have on Facebook is not what's important. You need to activate your fans! Not just collect them like baseball cards.

// LinkedIn is for the people you know.

// Facebook is for the people you used to know.

// Twitter is for people you want to know

Now, since the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions, your online presence will help you create the buzz among those millions.

Get in touch with us at http://www.mediapalette.in/  We'll help you create that BUZZ! We're game for social media. Are you?

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